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Case Study: Yongye International, Inc.
Suite 608, Xueyuan International Tower No. 1 Zhichun Road Haidian District, Beijing, China
Phone: +86-10-82318626
Company Profile
Company : Yongye International, Inc.
Industry : Chemicals - Agricultural
Headquarters : Haidian District, Beijing
Ticker Symbol : YONG
Exchange : NASDAQ
The Challenge:
Yongye International, a fast-growing developer, manufacturer, and distributor of Shengmingsu branded plant and animal nutrient products, began working with CCG Investor Relations in 2008, shortly after the Company became a publicly-traded company on the OTC-Bulletin Board through a reverse merger. While Yongye had demonstrated very strong revenue and net profi t growth during the previous year - revenue grew 254% from $3.7 million in 2006to $13.1 million in 2007 and net income surged 490% from 1.0 million in 2006 to $5.9 million in 2007 - the Company had low visibility with U.S. investors. Consequently, Yongye had become a thinly-traded OTC stock below $2 per share with a valuation unrefl ective of its true potential.
In addition to limited proactive investor relations activities and no sell-side research coverage, Yongye had a number of corporate governance obstacles that needed to be addressed in order for the Company to gain the trust of U.S. investors. For example, the Company lacked an English-speaking chief fi nancial offi cer. Further, the Company’s audit fi rm was small, local, and unknown outside the U.S. In addition, Yongye did not have an independent board of directors.
Moreover, the Company lacked a corporate/ investor relations website.
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The CCG Strategy & Implementation:
CCG Investor Relations recommended a comprehensive investor relations program that included the crafting of the central investment thesis, proactive activities to engage the U.S. investment community, and strategic consulting to improve Yongye’s corporate governance. An initial goal of this investor relations campaign was to upgrade Yongye’s stock listing to one of the major U.S. exchanges, requiring signifi cant improvement to the Company’s stock price, liquidity, and corporate governance.
CCG collaborated with management to design a PowerPoint presentation and corporate profi le that conveyed the Company’s business strategies, market opportunity, and growth drivers in clear and compelling ways, with particular emphasis on Yongye’s unique, integrated marketing campaign and branded store network in small Chinese villages. Concurrently, CCG worked with management to increase Yongye’s news flow and visibility with investors by issuing frequent press releases to highlight corporate developments and holding regular quarterly conference calls following the release of the Company’s fi nancial results.
In addition, CCG carefully worked to increase management’s visibility with U.S. institutional investors through participation at investment conferences and on non-deal road shows, and with coverage by the fi nancial media. CCG conducted direct outreach to institutional investors and fund managers to stimulate interest in the Company and gain candid feedback on the Company’s strategy, management team, and corporate policies. In February 2009, CCG organized a “Virtual Retail Road Show” in English and Mandarin, primarily to increase the Company’s visibility with retail investors. Subsequently, CCG arranged non-deal road shows in May 2009 and September 2009 in conjunction with management’s presentations at the CCG China Rising Conference and Rodman & Renshaw Global Investment Conference, respectively. In August 2009, CCG organized an investor day at Yongye’s facilities for institutional investors and financial media.
During this same time, CCG Investor Relations advised management on ways to improve corporate governance. In April 2009, the Company hired Sam Yu as chief fi nancial offi cer. Mr. Yu speaks fl uent English, has 10 years of experience in fi nance and general management in China and the United States, and holds an MBA from Stanford University. In May 2009, the Company appointed KPMG Huazhen as independent auditor. Further, the Company built an independent board of directors that includes Sean Shao, who has signifi cant experience with public companies. Mr. Shao is the chairman of the audit committees for China Public Security, China Biologic Products, and China Nuokong Bio-Pharmaceuticals. Other independent board members added include professors and deans at leading Chinese universities. Moreover, CCG completely designed Yongye’s corporate and investor relations website, as an extension of the Company’s unique integrated marketing initiatives.
The Measurable Results:
- Upgraded to the NASDAQ Global Select Market in September 2009
- Share price increased from $1.25 in October 2008 to $12.00 in October 2009
- Average daily trading volume (3-months) was more than 350,000 shares in October 2009 versus 1,100 in October 2008
- New institutional shareholders include: Lake Union Capital Management, Oberweis Asset Management, Parr
- Financial Group, and Harris Investment Management, and Magee Thomson Investment Partners.
- Existing shareholders - AVM Investment Company and Black River Asset Management - increased their positions
- Sell-side equity research coverage initiated by Roth Capital Partners and Rodman & Renshaw
- Presented at several investment conferences, including the 2009 Oppenheimer Annual Industrial Conference, 2009 Brean Murray, Carret China Growth Conference, 2009 ROTH China Conference, 2009 Rodman & Renshaw Annual Global Investment Conference, and CCG China Rising Conference
- Coverage in prominent media including TheStreet.com, Motley Fool, and The China Edge
“Under the backdrop of a favorable PRC agricultural policy and strong demand of more advanced farming inputs, we expect the company [Yongye] will continue to grow fast through further market penetration and by replicating its current success into new markets.”
- Howard Zhou, senior research analyst, Roth Capital Partners, August 21, 2009
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